Small Business Email Marketing Services in World: Is the marketing of your company’s products and services via email still a high priority in 2022? Are you seeking for the most effective software for marketing via email?
Selecting the most appropriate email marketing provider for your business can have a considerable bearing on the results of your marketing endeavor. This post will provide an in-depth analysis and comparison of the top 7 email marketing services available to small businesses.
Why it is Crucial to Select the Most Effective Email Marketing Service?
Small businesses can save money on marketing expenses by using email marketing, which is one of the most cost-effective marketing strategies. According to the Direct Marketing Association, firms in the United States often get a return on investment (ROI) that is equal to or more than 4,300 percent when they engage in email marketing.
This is due to the fact that email marketing is simple to manage, provides you with complete control, and makes it possible for you to establish direct contact with your clients.
It is imperative that you are aware of the fact that a significant portion of your success with email marketing is entirely dependent on the email marketing software that you select. This is due to the fact that the software is the one responsible for ensuring that your emails are actually delivered. If you are not attentive, you could end up spending a lot more money for fewer marketing options and poor deliverability rates for your emails (which causes you to lose even more money).
What Should You Search for in a Reliable Email Marketing Tool?
A reliable email marketing provider should make it possible for you to create email newsletters that are extremely engaging while providing an intuitive user interface (ideally drag-and-drop editor).
You shouldn’t have to put in a lot of effort to be able to send out mass emails that are genuinely tailored and targeted to certain recipients. Automation of marketing is another name for this practice. Aside from that, the email marketing solution you employ should make it simple for you to manage your contact list, divide people into groups, and monitor how well your email marketing campaigns are doing.
A reliable email service provider will, first and foremost, make certain that your email marketing efforts do not get sent to the junk mail folder. Having stated that, let’s investigate many of the most widely used email marketing service providers and see how they compare to one another.
Email Marketing Service Provided by Constant Contact
The email marketing service Constant Contact is one of the largest in the world and is also one of the services with the quickest growth. It is also the email marketing service that is easiest to use and most user-friendly for beginners.
You will have no trouble managing your email lists, contacts, email templates, marketing calendar, and other relevant information. Each account grants you access to a variety of features, including unlimited email sending, simple tracking and reporting, built-in tools for sharing content across social media, a free image library, list segmentation, integration with Facebook ads, and a powerful eCommerce integration for Shopify stores.
Their Email Plus accounts also come with advanced tools such as email automation, drip campaigns, surveys and polls, coupons, online donations, and subject line A/B testing, all of which enable you to send targeted emails that significantly increase your open rate. Constant Contact provides unrivalled customer care across a variety of channels, including live chat, phone calls, email, community support, and an extensive online library including a variety of useful materials.
In addition to providing instruction via the internet, they also host live seminars in person all over the United States. This makes it possible for owners of small businesses to quickly grasp the fundamentals of email marketing and begin implementing them into their business growth strategies like a seasoned professional. Constant Contact is, in our opinion, the greatest email marketing service for new and small businesses because all of the factors listed above support this conclusion.
There is a free trial available for 60 days with Constant Contact (no credit-card required). After that, their prices start as low as $9.99 per month for the cheapest plan. Users of Apkstoreweb can use our promo code for Constant Contact to receive an additional 20% discount on their purchase.
Sendinblue is a software for email marketing.
SendinBlue is an all-in-one solution for SMS and email marketing that is designed for use by enterprises. They are one of the email marketing platforms in Europe that has had the most rapid growth. It is a platform that is really simple to use and has good features, so users can easily design emails that are both attractive and highly engaging. Their easy-to-use drag-and-drop email editor is ideal for inexperienced users who are just starting out in the field of email marketing.
You may send transactional emails, establish workflows for automatic follow-up emails, and segment users with the marketing automation features that are included in SendinBlue, which is designed to be user-friendly for beginners. In addition to this, it employs AI algorithms to determine when the optimal moment is to send large quantities of emails in order to maximize email deliverability.
SendinBlue provides users with an absolutely free email marketing plan that supports an infinite number of contacts. You are allowed to send up to 300 emails each day with their free plan; but, all of your emails will contain their branding. Their premium plans begin with the Lite package, which costs $25 a month. You also have the option to add SMS in your account; however, the fee for this service will change depending on the volume of messages you send.
They have just upgraded their premium plan to incorporate more advanced features such as a landing page builder, live chat, sales CRM, and integration with Facebook advertisements. This results in customers receiving an increased amount of value for the same cost. You can utilize SendinBlue’s standalone SMTP bulk email marketing solution to power automated or transactional emails from your WordPress site. This service is available to you as part of the SendinBlue package. You do not require this for email marketing campaigns; nevertheless, it is a wonderful tool to have if you have a huge website and want automatic real-time emails depending on the content of your website.
HubSpot is an e-mail marketing and CRM platform.
In the realms of customer relationship management (CRM) and email marketing, HubSpot is among the most well-known software’s.
Their email marketing solution allows you to get started for free, and it comes with a tonne of effective automation capabilities that are designed to help you develop your company. You may create a completely bespoke newsletter by matching the personality and colours of your business using their simple drag-and-drop email builder in conjunction with a selection of pre-designed themes.
Because of the native integration with the HubSpot CRM, you are able to personalise your emails for each subscriber based on factors such as the type of device they use, the country they are located in, whether or not they are a member of a specific list, or any other custom information you may have on the specific subscriber. Send time optimization, high email deliverability, A/B testing, extensive performance analytics, marketing automation, drip campaigns, and a lot more are just some of the amazing features that come standard with HubSpot’s enterprise level email marketing software.
The fact that HubSpot provides its customers with an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, website builder, and operation hub, amongst other features, is one of the primary reasons that small, medium, and enterprise-level businesses choose to work with HubSpot. There is a free plan available for Hubspot Email Marketing, and it incorporates the CRM as well as all of HubSpot’s other free marketing, sales, support, and operations features. You are able to send up to 2,000 emails with the free version, and you may store an infinite number of subscribers. You can design landing pages, develop custom signup and popup forms, manage and track your online advertisements, and much more using this tool. It comes with everything you need to begin going right away.
Drip is a software for automating email marketing campaigns.
Drip is an effective enterprise email marketing tool that can be used by digital marketers, bloggers, and eCommerce businesses. They provide a comprehensive suite of tools, making it simple to automate marketing and sales processes and to personalize content. Their email programmed provides easy connection for all of the most major website builders, including WordPress and Woo Commerce. This makes it possible for you to effortlessly add opt-in sign up forms and pop-ups to your website, allowing you to gather more leads.
Drip’s sophisticated marketing automation capabilities, smarter email segmenting, split testing features, list groups, and a visual drag and drop builder for automation workflows are some of the features that set it apart from competitors like Campaign Monitor. Because of these characteristics, you will be able to contact specific clients on your email list, which will result in an increase in sales. Live chat help, webinars, automation training, extensive courses, free guides, and outstanding documentation are some of the support options that are available through Drip.
Because it enables us to send mass emails while simultaneously interacting and engaging with every consumer on a personal level through the usage of their intelligent eCommerce marketing automation, we utilize Drip for a number of our businesses. Their eCommerce revenue attribution capability reveals to us in precise detail the amount of revenue that can be attributed to any individual email marketing campaign.
We believe that Drip is the best email marketing software for eCommerce websites and business owners who want more complex capabilities to maximize their marketing efforts. Despite the fact that it is a bit pricy, we believe that Drip is the finest email marketing software. Drip provides a free trial, and their subscriptions start at $49 per month. These plans include all of Drip’s services. They just included SMS notification as a service that is included in all plans. This function enables you to communicate with your users on both the email and the SMS marketing channel. Because of this, they are a true all-in-one solution when it comes to email marketing for store owners.
Email marketing software designed specifically for small businesses by Moosend.
Moosend is an email marketing service that caters to the needs of small businesses at an inexpensive price. It comes equipped with a sophisticated array of marketing automation features, including email list building tools, landing page creation tools, and more.
You can rapidly build an email newsletter and personalize the email design to reflect your brand within minutes by selecting from their dozens of pre-made email templates or by generating a completely custom template. Both options allow you to swiftly establish an email newsletter. The fact that Moosend includes marketing automation functionality in all of their plans, even the free one, is one of the platform’s many appealing aspects. You are able to give a customized subscriber journey for those who have signed up for your email by utilizing their automated workflow designer.
Moosend provides in-depth email analytics that provide critical metrics including opened emails, clicked links, bounced emails, product views, purchases, customized event monitoring, and even projected demographics data. Each plan includes a comprehensive set of powerful conversion optimization features, including A/B testing, email heatmap analytics, countdown timers, conditional content, an AI-engine for product recommendations, popup forms, floating bars, and newsletter signup subscription forms, among other things.
Moosend provides a lifelong free plan that allows for an infinite amount of emails and up to one thousand email subscribers (no credit card required). After that, their pricing begins at $8 per month for their Pro plan, which includes a landing page builder, transactional emails for eCommerce websites, team management, and a variety of other features.
Mailchimp is a bonus!
Free email marketing service Mailchimp
Email marketing service provider Mailchimp is a popular choice because they offer an email marketing service plan that’s always free.
Despite the fact that we no longer advocate Mailchimp in favour of the many other options on the market, it is impossible to compile a list of the top email marketing software without including it.
Using Mailchimp is as easy as dragging and dropping, and it has a variety of features to help you track your results. Setting up delivery times based on user time zones and segmenting based on geographic area are also possible with this tool. WordPress, Magento, Shopify, and a slew of other platforms can be simply integrated with MailChimp. If you’re using WordPress, be sure to check out our in-depth tutorial on how to integrate Mailchimp with WordPress.If you’re looking for a marketing automation software, Mailchimp doesn’t measure up to the likes of HubSpot’s Drip or Convertkit’s. Mailchimp has tried to add numerous “sophisticated” capabilities in recent years, but I’ve found many of them to be a waste of time. Customer service is available by email, phone and a comprehensive knowledge base of tutorials. Nevertheless, their customer service is frequently delayed and falls far short of what you should expect from Constant Contact.
With Mailchimp’s forever-free account, you can send up to 12,000 emails per month to up to 2,000 recipients. Send-time optimization, sophisticated segmentation, and multi-variate testing are not included in this plan. You must also include their logo in your email. Last but not least, support is limited to email only, which is acceptable if you’re a hobbyist, but you need trustworthy help that you can rely on as a real corporation.
Starting at $10/month for up to 500 subscribers, their paid plans go up by 500-subscriber increments in price.
In order to use their $299 per month plan’s limitless audiences, enhanced audience segmentation, multivariate testing, and comparison reporting, you’ll need to upgrade your subscription.
The Best Email Marketing Service in the World
If you’re looking for an email marketing solution, there are a plethora of options to select from. Here’s what we think, based on our knowledge and experience:
We recommend Constant Contact to beginning bloggers, small businesses, and non-profits. Their prices are reasonable, and their customer service is exceptional. Their onboarding team will help you get started straight away with email marketing.
The finest ecommerce email marketing software is Omnisend or Drip, which we recommend if you have an online store or ecommerce website. Powerful customising and automation options make them an excellent choice. Drip is used on several of our own business websites.
We recommend ConvertKit for professional bloggers and content creators. To help you grow your blogging business, they provide an easy-to-use platform with advanced segmentation and funnels.
As a business owner looking for a robust marketing automation product that includes email marketing, SMTP bulk emails, and SMS communications, SendinBlue is the best option. They have a user-friendly platform that lets you manage email and SMS from a single location. This is the greatest free email marketing software since they provide a generous, always-free plan.
With HubSpot’s email marketing solution, you’ll get everything you need. In addition to email marketing, CRM, sales and live chat, they also include a website builder and more. Because it allows you to store an unlimited number of members, the free plan is excellent for generating new business.
Get More Email Subscribers Faster with This Pro Tip!
Getting more email subscribers is a common goal after deciding on an email marketing provider for your organisation.
OptinMonster is a service we use and recommend. With the help of our conversion optimization software, you’ll be able to turn visitors who are about to leave your website into email subscribers and paying customers instead.
An all-in-one email marketing platform
More than 100 of the most popular and effective email marketing services are compatible with OptinMonster.
Syed Balkhi, the co-founder of OptinMonster, is the founder of WPBeginner. OptinMonster was originally designed to assist us expand our own email list. With over 1 million active WordPress plugin installations since its debut in 2013, it’s grown enormously since then.
McAfee, Experian, TripAdvisor, Pinterest, Harvard University, and Pateron are just a few of the big names using OptinMonster today.
With these other tools, you may expand your email marketing list in tandem with OptinMonster
There are many types of forms you can make with WPForms, the most popular of which is a WordPress contact form builder. Integration with the most common email marketing services is built-in. In the opinion of almost 5 million website owners, this is a reliable service.
SeedProd – Do you want to increase conversions with bespoke landing pages? There is no better landing page builder than SeedProd. As a result, smart website owners utilise SeedProd in conjunction with their selected email marketing solution because it works with all of the most prominent email providers.
Instant Messaging Service LiveChat.com Connecting your live chat software to your email marketing service is one of the simplest methods to expand your list. Several of our websites make use of LiveChat.
The website ChatBot.com is a useful resource. You can also utilise chatbot software and connect it to your email marketing service in order to expand your email list.
There are many WordPress giveaway and contest platforms, but RafflePress is the most well-known and widely used. Using viral marketing can help you build your email list.
In addition, you can increase your email’s delivery rate.
Deliverability rates are excellent for all of the email newsletter technologies we’ve discussed in this post.
But there are a few things you can take to ensure that your emails are always sent to their intended recipient?s inbox?
- A professional email address is required for this step. 1.
- Spam detection algorithms are built into email clients like Gmail, Outlook, and others. Email addresses are just one of them.
- If you’re a firm, you should avoid using a free email service like hotmail or gmail in favour of a dedicated business email address (such firstname.lastname@example.org).
- As a result, you should expect a higher-than-average email delivery rate.
- Send Interest-Based Emails to a Selected Audience
It’s critical that you tailor your emails to certain groups of recipients. Constant Contact and HubSpot’s email marketing platform allows you to quickly segment your subscribers into groups such as most active, not-active, interested in specific themes, custom segments, and so on..”
As a result, you’ll see an increase in your emails’ open and click-through rates, two important metrics for email deliverability going forward. For all new subscribers, we always suggest a personalised welcome email and then segmenting people depending on their interests. A clear unsubscribe link is also essential for users, who may otherwise designate your emails as spam. Check out this comprehensive, step-by-step email marketing guide with real-world examples for even more pointers.
Questions and Answers about Email Marketing Software
We’ve addressed a lot of queries over the years from people looking for the finest email marketing software. Some of the most frequently asked questions about email marketing platforms are addressed in the following list.
Gmail or Outlook can I use for bulk email marketing?
Yes, theoretically. However, this will swiftly result in the suspension of your email accounts. G Suite and Outlook aren’t designed for sending large volumes of email. They’re a terrific option for sending professional-looking emails to clients.
Which free email marketing service is the best?
Many email marketing firms offer free levels with restricted functionality. SendinBlue is the greatest free email marketing solution because it doesn’t limit the quantity of subscribers you can send to. It is not just HubSpot that offers a free email marketing service; Moosend and MailerLite do as well.
Is email marketing expensive?
How much you spend on email marketing will be determined solely by your subscriber count, quantity of emails sent per month, and the email platform you employ. Small businesses often spend between $20 and $300 a month on email marketing if they manage the campaign themselves. If you work with an email marketing firm, expect to pay at least $500 each month.
SEO can benefit from email marketing.
SEO is not affected by email marketing. Even if you don’t get any backlinks or mentions directly from it, it can assist drive additional visitors to your website.
Shares and mentions are used as social signals by Google and other search engines to rank websites. As a result, your website’s search engine optimization can benefit from email marketing.
These finest WordPress SEO plugins and tools can also help you enhance your ranks on search engines.
How can I find the finest Shopify email marketing app?
Many of the email marketing services listed above include a Shopify app that is simple to use and intuitive to navigate through. We recommend Drip because it provides powerful eCommerce marketing automation capabilities that work flawlessly with both Shopify and WooCommerce platforms.
There are some Shopify power users who prefer Klaviyo, however their platform is prohibitively pricey for small enterprises.
This list does not include all of the email marketing platforms out there.
The answer is yes, however we haven’t included every single email marketing solution on the market. We don’t think it’s a good idea to include all of the email providers out there, since this would only serve to confuse and paralyse non-technical readers. MailerLite, ActiveCampaign, GetResponse, Ontraport Mailjet Campaign Monitor InfusionSoft (now Keap) Klaviyo Marketo Eloqua Pardot by Salesforce Sendloop, iContact Emma TotalSend SharpSpring MailPeet MailPoet have all been tried and tested by us.
For the best value, the finest email marketing services we’ve selected are included in our list.
In your perspective, what are the best email marketing services?
Top email marketing service providers include:
- The best email marketing service for small businesses is Constant Contact.
- Email and SMS marketing platform SendinBlue is the best out there.
- With HubSpot, emerging companies get email marketing and CRM in one package.
- Bonus: The best email marketing platform for eCommerce is Omnisend or Drip.